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Trustmarque reveals new brand

3 July 2023 Time to read:  minutes

York, UK – 03 July 2023: Trustmarque Group is excited to officially launch a new, invigorated brand to the market.

Following months of preparation and planning, today Trustmarque unveils a fresh identity that reflects our pride, our purpose and our culture.

Trustmarque re-emerged in the market as a stand-alone business in March 2022, following the separation with Capita – the organisation’s previous parent company. Since then, Trustmarque has been on a rapid journey of evolution and has a clearer mission than ever before – to deliver the value of technology and bring real-life impact to customers.

The new Trustmarque brand brings to life this mission and draws on the power of partnerships with colleagues, partners and customers, while giving Trustmarque a unique and bold identity in a busy market.

Katherine Murphy, Head of Marketing, Brand and Communications, commented: “Branding is so important. It threads through everything you do and is the lifeblood of an organisation. Trustmarque is an amazing team and it deserves to have a brand that people can stand up and be proud of.

“We needed to take the brand in a new direction to reflect the Trustmarque of today. As well as the Trustmarque we want to be – we’re always evolving. It was imperative that the new brand reflected our customers and the world around us, so it has been a comprehensive project that included a lot of customer research, strategising and creative brainstorming. The result is an entirely new look and feel, a new way of talking and ultimately, a new collective identity.”

Meet the New Trustmarque
A new brand for a new era

As part of the brand relaunch, Trustmarque has established a new logo with the ‘T’ of ‘trust’ and the ‘M’ of ‘marque’ coming together and representing the trademark of quality that is synonymous with Trustmarque. A quality stamp that has been earned over 35 years as a trusted technology partner. The website has also been redesigned with the new look and feel and improved to have a more user-friendly interface.

Donavan Hutchinson, Trustmarque’s Chief Revenue Officer, said there is already a great deal of pride both internally and within Trustmarque’s partner network. He commented:

“The initial feedback on the rebrand has been phenomenal. You can really see a wave of momentum across the organisation as people look forward to sharing the evolution of our business through this relaunch. Externally, our technology partners have also been incredibly supportive and positive about the changes, which is testament to the way our Marketing team has sought to align the new brand to our customers, our partners and, the shifting landscape around us.”

Katherine confirmed that she has been “blown away” by the response following a soft launch at the organisation’s inaugural Trustmarque Fusion event on 14 and 15 June, Birmingham.

The teams now look forward to hearing feedback from the wider market and using the rebrand as a catalyst for forging even stronger relationships and delivering the value of technology together.

Trusted. Technology. Together.

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