New Trustmarque and Ultima Business Solutions have completed their merger, officially joining forces to lead the future of IT services.

Controlling AI Costs with IBM Technology 
Turning AI ambition into measurable business value

  • September 17, 2026
  • 11:00am - 11:45am
  • Breakout Room 1, Magazine, London SE10 0JH 

AI investment is accelerating, but so are concerns around cost, governance and visibility.

Join IBM and Trustmarque Ultima for an exclusive executive roundtable exploring how organisations can scale AI adoption without losing control of spend.

This small-group discussion will bring together senior technology leaders to share experiences, challenges and practical approaches to AI cost management and FinOps.

Secure your place

Secure your place

Why attend?

A snapshot of the roundtable's key takeaways

As AI adoption accelerates, so does the challenge of managing cost, governance and accountability. Join fellow technology leaders to explore practical FinOps approaches, improve visibility of AI spend and discover how to maximise business value without losing financial control.

Have a question?

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Gain visibility into AI costs

Understand how leading organisations are tracking and managing AI and cloud spend.

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Learn practical FinOps approaches

Explore ways to align AI investment with measurable business outcomes

Collaboration

Exchange ideas with peers

Join an open discussion with fellow CIOs, CTOs and technology leaders facing similar challenges.

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Balance innovation and governance

Discover how to scale AI adoption while maintaining financial and operational control.

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Leave with actionable insights

Take away practical ideas you can apply within your organisation immediately.

Event Schedule

Your day with Trustmarque

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9:30 AM

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12:00 - 1:00 PM

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4:00 PM

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Dress code: Business casual
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Morning Sessions

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10:30 AM

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11:00 AM

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11:20 AM

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11:40 AM

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Afternoon Sessions

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1:00 PM

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1:20 PM

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1:40 PM

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2:00 PM

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2:20 PM

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3:30 PM

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Event Speakers

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Samantha Smith

Strategic Lead, Microsoft Azure

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Mark Mathers

Chief Technical Officer, Microsoft

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Delivered In Partnership With

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Frequently Asked Questions

Who is this event meant for?

Designed for senior IT, security, procurement and digital leaders responsible for Microsoft strategy and renewals.

Whether you remain with your current provider or explore alternative options, the goal is simple: greater control, better value, and no surprises at renewal.

FAQ Question
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